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Tired of falling off the New Year’s resolution bandwagon? Create healthy habits instead!
Christmas has come and gone and as we shake off our holiday indulgence, we shift our thinking towards the new year. As the clock strikes midnight, it’s tradition we make resolutions to become better people, living better lives than we had in years gone by. We are...
Who are you serving? Strike A Chord with Those Who Matter
How do you create a connection between your ideas and what’s meaningful to your audience? To understand your audience, you must first understand how connection works. Emotional connection that is. Brene Brown puts it beautifully: “I define connection as the...
Finding Your Confidence After a Setback
When we take risks, we’re vulnerable to unforeseen and sudden circumstances that can jolt our self-confidence in a big way. We all want every venture to work out exactly as we planned the first time. In reality, creating and trying something new involves trial and...
Decisions, Decisions, Decisions – 4 tips to get you out of procrastination and into action.
There have been many times in my life where I’ve struggled to make a decision. I used to mull over every single possibility and find myself stuck in a sort of inertia until it felt like I would eventually implode. Yes, I’ve spent many an hour scrolling through...
Why am I here? 5 questions to ask yourself to help uncover your purpose.
Why am I here? An age-old question asked for centuries by philosophers, mystics and millennials alike. What is my purpose? Most of us, at some point in our lives have questioned our existence, the system, religion, and just about everything really. It may have...
Is That You in There? Get More in Touch with Your Brand.
The internet has changed everything we know about marketing and the way we present ourselves individually and collectively as a team. Have you noticed that the most successful businesses aren’t solely reliant on their products or services anymore? They’re investing in...
5 Tips for Building a Purpose-Driven Brand
What does it mean to be purpose driven? Well, let’s try to understand it by looking at a perfect example of a purpose-driven brand; Bombas Socks. Ever heard of them? Their approach is incredibly unique, sure, but perhaps what is most unique about them is the fact that...
Reaching your potential – Fixed vs Growth Mindset
The term Mindset has been around for a while. Developing a healthy attitude towards yourself and your life is not a new concept, but what does having a good mindset actually mean? Carol S Dweck’s international bestseller ‘Mindset’ is a powerful inquiry into the power...
The 12 Brand Archetypes: How They Can Help Shape Your Brand
Successful brands have their own unique identity. This particular sense of identity draws their ideal customer in. Brands appeal to customers on a very personal level as a brand reflects a customer’s desires or expectations. Identifying your brand’s identity is...
Creativity and self-concern – a 3-step guide to getting out of your own way
I often associate fluorescent lighting with hospitals, dentists, or just about anywhere you go to have something done, or looked at, or fixed. It seems to be an unspoken rule that these harsh lighting strips only illuminate the places you really don’t want to be....