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Who are you serving? Strike A Chord with Those Who Matter

Who are you serving? Strike A Chord with Those Who Matter

  How do you create a connection between your ideas and what’s meaningful to your audience? To understand your audience, you must first understand how connection works. Emotional connection that is. Brene Brown puts it beautifully: “I define connection as the...

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Finding Your Confidence After a Setback

Finding Your Confidence After a Setback

When we take risks, we’re vulnerable to unforeseen and sudden circumstances that can jolt our self-confidence in a big way. We all want every venture to work out exactly as we planned the first time. In reality, creating and trying something new involves trial and...

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Is That You in There? Get More in Touch with Your Brand.

Is That You in There? Get More in Touch with Your Brand.

The internet has changed everything we know about marketing and the way we present ourselves individually and collectively as a team. Have you noticed that the most successful businesses aren’t solely reliant on their products or services anymore? They’re investing in...

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5 Tips for Building a Purpose-Driven Brand

5 Tips for Building a Purpose-Driven Brand

What does it mean to be purpose driven? Well, let’s try to understand it by looking at a perfect example of a purpose-driven brand; Bombas Socks. Ever heard of them? Their approach is incredibly unique, sure, but perhaps what is most unique about them is the fact that...

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Reaching your potential – Fixed vs Growth Mindset

Reaching your potential – Fixed vs Growth Mindset

The term Mindset has been around for a while. Developing a healthy attitude towards yourself and your life is not a new concept, but what does having a good mindset actually mean? Carol S Dweck’s international bestseller ‘Mindset’ is a powerful inquiry into the power...

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The 12 Brand Archetypes: How They Can Help Shape Your Brand

The 12 Brand Archetypes: How They Can Help Shape Your Brand

Successful brands have their own unique identity. This particular sense of identity draws their ideal customer in.  Brands appeal to customers on a very personal level as a brand reflects a customer’s desires or expectations. Identifying your brand’s identity is...

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