I’m with the Brand – Course 1
Welcome to I’m with the Brand
On behalf of everyone here at Spark, we’re excited to have you on board.
Whether you’re here as a solo entrepreneur or working as part of a bigger team we’re about to explore brand you. We’re going to challenge you to grow your capabilities, increase your creativity and hone your communication skills.
Which means at times, things might get a little bit uncomfortable. If you’re not uncomfortable, you’re not being challenged, and if you’re not being challenged we’re not encouraging you to learn and grow. So please be sure to fill in your profile.
We are passionate about your learning experience and want to ensure we provide you with the best advice to give you the tools to succeed, and we can do that best if we know a little more about you.
Tools short links:
MODULE 1: Oct 24, 2018 7:00 PM
YOUR BRAND, YOUR NORTH STAR
- What is a purpose driven brand and why does it matter
- Deep dive into the four ‘C’s of Communication – Credibility, Context, Consistency and Connection.
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MODULE 2: Oct 31, 2018 7:00 PM
YOUR Voice, YOUR MESSAGE
- Why do you do what you do? Getting connected to your ‘why’.
- Discover your unique message, and the confidence to deliver it.
- Learn how to craft your narrative and bring clarity to your voice.
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MODULE 3: NOV 7, 2018 7:00 PM
YOUR AUDIENCE, YOUR STAGE
- Discover what makes you different and sets you apart.
- Understand your audience and give them what they want.
- Learn the power of effective research and implement your analysis into your strategy.
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MODULE 4: NOV 14, 2018 7:00 PM
YOUR PERSONALITY, YOUR BRAND COMPASS
- Understand where to position yourself in the market.
- Define your individual style and map out your tone of voice.
- Learn how to craft your brand messaging architecture to reach different audience profiles
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MODULE 5: NOV 21, 2018 7:00 PM
YOUR IDEA MADE REAL
- Create an effective communications and marketing strategy.
- Deep dive into pricing, pitching and proposals.
- Learn how to craft the materials you need to tell your brand story.
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MODULE 6: NOV 28, 2018 7:00 PM
YOUR digital impact
- Which are the right platforms for you?
- Map and master your customer journey.
- How to commission creative content and what to look out for.
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MODULE 7: DEC 5, 2018 7:00 PM
YOUR content is amazing
- Learn from Hollywood: how to tell a great story.
- Content: what to create and share – does it entertain, inspire, inform, educate?
- Get personal with your people.
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MODULE 8: Dec 12, 2018 7:00 PM
YOUR challenger mindset
- Keep your eyes on the long game; life as an entrepreneur and freelancer is not always smooth sailing.
- How to deal with the unknown and stay true to your values when things don’t go your way.
- Build your challenger mindset and focus on growth.
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